Building dynamic capabilities by leveraging big data analytics: The role of organizational inertia

Although big data analytics have been claimed to revolutionize the way firms operate and do business, there is a striking lack of knowledge about how organizations should adopt routinize such technologies support their strategic objectives. The aim this research explore different inertial forces during deployments hinder emergence dynamic capabilities. To so, we follow multiple-case study design approach 27 European examine forms inertia that materialize diffusion. findings contribute growing body on can be leveraged effectively enable strengthen firm’s By disaggregating capabilities into underlying sensing, seizing transforming, indicate combinations organizational including economic, political, socio-cognitive, negative psychology, socio-technical hamper formation each type capability.